At around 1960, a man the Americans called “Mr. Zenza” came to the USA and had lunch with Burt Keppler, the former well-known publisher of Modern Photography and Popular Photography magazines in the United States and one of the most respected and influential figures in the history of the camera industry. Keppler, who passed away in 2008, was a driving force behind the success of the Japanese camera industry. Mr. Zenza was in America to sell his camera, the Zenza Bronica. It was to become a widely used camera family, not least by recording millions of weddings shot on medium format film.