Tag Archives: Takahiro Wada

Nipporini Gallery

Nipporini is the pseudonym of the well-known commercial photographer Takahiro Wada, and a mash-up of the photographer’s hometown of Nippori in Tokyo, and the famed film director Federico Fellini. Wada’s “Nippori Guidebook” project and “Nipporini” persona as it were are a homage to his hometown, even as it also seems to be a calling into question of the slick and smooth world of advertising photography. Says Nipporini:

The democracy of Japan had the defeat and arose. How my parents adopted themselves to the conversion of ideology? The technique of prints that I had learnt at the photography school easily became unnecessary because of the appearance of the digital camera. I think I tasted the same circumstances as my parents a little. The world was made by 0 and 1 when I slipped out of my air-raid shelter of darkroom. If I had Fellini’s eye of love and freedom, could I find pleasure in the society of the lie?

Please also see our current Cover Photo featuring Wada’s Nipporini.

Nipporini from Nippori Guidebook

Nipporini is a persona created by Takahiro Wada, who was born in Tokyo in 1963, and for nearly 30 years has enjoyed a career as a professional commercial photographer. Through his commercial work he is known as something of an expert with digital cameras, publishing articles and how-tos in Japanese camera magazines. Since the early 90s, he has also been exhibiting more conceptual, personal work, including photo-sculptures and photographs made from a customized toy camera.

“Nippori Guidebook”, from which the above photo is taken, is a series of photographs made with both of digital and analog techniques, and is Nipporini’s attempt to explore the town of his birth and it undergoes many modernizing changes. Please also see our gallery of work from Wada’s Nipporini Guidebook.