Nipporini is the pseudonym of the well-known commercial photographer Takahiro Wada, and a mash-up of the photographer’s hometown of Nippori in Tokyo, and the famed film director Federico Fellini. Wada’s “Nippori Guidebook” project and “Nipporini” persona as it were are a homage to his hometown, even as it also seems to be a calling into question of the slick and smooth world of advertising photography. Says Nipporini:

The democracy of Japan had the defeat and arose. How my parents adopted themselves to the conversion of ideology? The technique of prints that I had learnt at the photography school easily became unnecessary because of the appearance of the digital camera. I think I tasted the same circumstances as my parents a little. The world was made by 0 and 1 when I slipped out of my air-raid shelter of darkroom. If I had Fellini’s eye of love and freedom, could I find pleasure in the society of the lie?

Please also see our current Cover Photo featuring Wada’s Nipporini.